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Johan van der Mescht

Founder and CEO

I have been in the financial services industry for more than 40 years and have a passion for
having a positive impact on- and for making a difference in the financial well-being of both
advisors and clients.

I am responsible for branches and financial advisors countrywide, who provide holistic
financial planning to individuals, business owners and corporate clients.
My primary focus with our branches and independent financial advisors is to assist them in
building quality practices with cutting-edge financial planning tools and brilliant office
support structures. 
We have built a value proposition spanning the full financial wellness continuum.
This, supported by a dedicated team of highly knowledgeable specialists assisting our
advisors with investments, employee benefits, healthcare, short-term insurance and
fiduciary services.
During my tenure at both corporates I worked for, I won the Branch of the Year award
several times and we also won the coveted attooh! Branch of the Year title for the past four
I am a Certified Financial Planner with The Financial Planning Institute of South Africa.
Our business offers advice and support on healthcare, retirement, investment, estate,
business assurance, personal and commercial short-term insurance, employee benefits and
We have a team of dedicated specialists and support staff, ensuring maximum value and
support for our clients.


“Johan, is one of the most knowledgeable and highly respected distribution leaders in the
South African financial services landscape. His successes spans across industry leading
companies and his ability to recruit, educate and mentor advisors to build businesses of
value, places him at the very top of our industry. In my 35 years in financial services, he is
one of the best I have come across.”
Wouter Snyman –
CEO and founder of attooh Group of Companies

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